Google Speaks - How to Avoid Duplicate Content

July 13, 2007

I found this interesting video of how to avoid duplicate content, from the mouth of the internet search engine gods themselves- Google

Exclusive Video: If you optimize your site with respect to the search engine industry, I’m sure you are aware of the specter of duplicate content. Even accidentally repeated content can cause ranking issues, something we are all trying to avoid.

At the Seattle SMX Conference, WebProNews’ Mike McDonald caught with Google engineer extraordinaire Matt Cutts to discuss this very issue. Cutts himself acknowledges duplicate content is an interesting dilemma even for Google to tackle, something he indicates while discussing the concept of content reclamation:

“You always have to worry about how it can be spammed. What if someone innocent doesn’t claim their content and then and smart spammer comes along and claims everybody else’s content… That’s a tricky thing.”

Watch Matt Cutts on duplicate content…

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